The practice

Four tiers. One partner who already knows your business.

Validate. Scale. Automate. Command. Enter where the need is sharpest — move up as trust compounds and the stakes get higher.

Validate
TIER 01

Validate

$1,895 — flat fee

An independent read on your offer — or your readiness for one — and what it would take to get a bigger number. Goes beyond a directional read: this is built from your actual numbers, your actual deal terms, and a real conversation.

What's included
  • Confidential intake call (45–60 min)
  • Preparedness snapshot — how the business looks to a buyer today, in plain terms
  • Top value-gap list, ranked by dollar impact
  • Quick-win vs. long-lead labeling — what closes in 90 days vs. what takes a year or more
  • Deal-term review, if you have an offer or LOI in hand — earnout, working capital peg, non-compete scope, escrow terms
  • Valuation sanity check against standalone multiples
  • Written recommendation plus one follow-up call
What we track
  • Value-gap dollars identified
  • Quick-win items with a 90-day close window
  • Deal terms flagged for renegotiation, when an offer is in hand
  • Exit Optionality Score baseline — same scale used in Tier 03, so progress is trackable if you move up
What to expect

7 business days standard, 5 if paperwork is already in hand.

Scale
TIER 02A

Scale

Starting at $4,995 / month

Bundle with Automate: $7,995 / month combined

More of the right people finding you, and choosing you over the platform down the street.

What's included
  • Monthly competitive intelligence brief
  • Website audit and optimization (or new build if needed)
  • 4 pieces of marketing content monthly — email, social, local SEO
  • AEO/GEO visibility work
  • Recruitment marketing — job post templates, Indeed and social campaigns
  • Brand system review and refinement
  • Monthly 60-minute strategy call
What we track
  • Website lead conversion rate
  • Cost per lead (organic vs. paid)
  • Google review velocity and rating trend
  • Technician application volume month-over-month
What to expect

Website roadmap within 2 weeks · Review velocity improvement within 30 days · Conversion lift within 60 days.

Automate
TIER 02B

Automate

Starting at $4,995 / month

Bundle with Scale: $7,995 / month combined

The leads are already coming in. This is what makes sure you don't lose them.

What's included
  • Every call, text, and form fill gets a reply within 60 seconds, day or night — the system qualifies job type and urgency, books routine jobs straight onto your calendar, and flags anything ambiguous for a callback
  • Nurture and follow-up sequences for leads that don't close on the first call
  • Sales process and script development
  • Automated review generation post-service
  • Service agreement program design for recurring revenue
What we track
  • Lead response rate (industry avg ~40%; target 100%)
  • After-hours leads captured and converted
  • Service agreement attach rate (target 20%+ of completed jobs)
  • Recurring revenue from service agreements
What to expect

Response system live within 2 weeks · Attach rate trending up within 90 days.

Command
TIER 03

Command

Starting at $8,995 / month

Standalone — no prior engagement required

Acute, focused work on what makes the business worth more — and what lets it run without you in the room. Whether the goal is a stronger offer at exit or simply a business that gives you your life back, this is where the business itself gets built to deliver it.

What's included
  • PE Readiness Audit in month one (standalone value $10,000)
  • 3–5 year roadmap tied to KPI targets, with milestones every 90 days — exit-ready or freedom-ready, your call
  • Monthly PE Readiness Score dashboard
  • Multi-trade expansion strategy
  • Operational documentation — SOPs, org chart, owner-dependency reduction
  • Financial narrative and EBITDA normalization support
  • Quarterly PE market intelligence
  • M&A advisor and legal network introductions, when and if you want them
  • Weekly touchpoint available
What we track
  • PE Readiness Score (1–100)
  • Estimated current exit multiple, updated quarterly
  • Recurring revenue as % of total
  • Owner dependency score (target: business runs 90 days without you)
  • EBITDA margin trend
What to expect

Readiness Audit delivered month one · First milestone check-in at 90 days · Documentation complete within 90 days.

Dealers on a defined exit timeline can also engage a focused Exit Sprint — ask about fit.

Not sure where you fit? Start with the Dealer Diagnostic.

Take the 90-second assessment