About the firm

Not a generalist. Not a consultant. A journeyman.

Journeyman Agency Partners was founded on a frustration: independent trades owners deserve better than what generic marketing firms and Rolodex consultants put in front of them.

The trades are being reshaped in real time.

Private equity has accelerated consolidation across HVAC, plumbing, electrical, roofing, pest control, garage doors, fire safety, cleaning, and other home service industries — creating unprecedented pressure and opportunity for independent operators.

Owners are fielding acquisition offers weekly. Independent businesses are competing against heavily funded regional and national platforms. The market has changed fast, and most operators were never given a roadmap for navigating it.

We provide marketing, merchandise, and strategic advisory for trade professionals operating in this new era.

We exist to be the partner that didn’t exist when we were on the other side of the desk. 20+ years in the value chain. PE-side and dealer-side. Marketing-trained from day one. Headquartered in Seattle, serving dealers across the country.

The journey

How we got the experience that makes the work possible.

2003

​First taste of managing small brands competing in a space dominated by a few large players.

2012

Started in marketing & advertising. Brand, creative, campaigns, merchandise, web design, video.

2020

Managed PE-backed national HVAC dealer groups. Watched the consolidation first hand.

2026

Founded Journeyman Agency Partners in Seattle, WA.

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